In a tequila market oversaturated with better-known rivals and buzzy celebrity upstarts, Cazadores was struggling to break through. So we leaned into their 100-year history, genuine Mexican heritage, and commitment to always using 100% agave and gave them a new voice, a new look, and a new position: Real Tequila for Real People.
ECD: Phil Sicklinger and Alex Booker
CD/AD: Victor Roa
CD/CW: Sam Bauer