COPYWRITER / CREATIVE DIRECTOR
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Tequila Cazadores

In a tequila market oversaturated with better-known rivals and buzzy celebrity upstarts, Cazadores was struggling to break through. So we leaned into their 100-year history, genuine Mexican heritage, and commitment to always using 100% agave and gave them a new voice, a new look, and a new position: Real Tequila for Real People.

 
 

Tequila Cazadores

Tequila Cazadores needed a way to stand out from better-known rivals and buzzy celebrity upstarts. So we leaned into their 100-year history, Mexican heritage, and real ingredients to give them a new voice and a new look in OOH and social.

 
 
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Canned Cocktails

Every liquor brand is making ready-to-drink cocktails these days, but Cazadores is the first to use 100% Blue Weber agave.

 
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ECD: Phil Sicklinger and Alex Booker
CD/AD: Victor Roa
CD/CW: Sam Bauer