Getting people to notice Cardi B—possibly the most charismatic woman on the planet—is easy. But if you want sneakerheads to notice her Reebok Club C’s, you’ll need some help from a magic set of nails.
Recognition: Cannes Lion Shortlist, D&AD Wood Pencil, Webby, and Clio Bronze
Featured In: Creativity (Editor’s Pick), AdAge, Adweek, The Drum, The Cut, Nylon, Page Six (NY Post), Complex, HypeBae, Daily Mail, Vanity Fair, Bustle, Billboard, US Weekly, Trend Hunter, The Hollywood Reporter, and Allure
We hid easter eggs all over the Reebok site, including a passage from the most well-manicured romance novel of all time: Kiki’s Delirium.
Reebok made a custom Club C inspired by Cardi’s nails. We released it with the first ever Amazon Alexa shoe drop.
We captured a handful of photographs while on set with Cardi that were used in point of sale and out-of-home.
Results
21% Increase in website Visits in 3 months
45% Revenue Increase
179% Increase in Positive Social Mentions
Team
CD: Byron Del Rosario
AD: Victor Roa
CW: Sam Bauer