Sam Bauer
YRKR0205100H_Still_02.jpg

Reebok "Nails"

Reebok asked us to do something unexpected with Cardi B and their Club C sneaker—with only three weeks from briefing to shoot date. Here’s what we came up with.

Cannes Lion Shortlist

We hid an Easter egg for people who called the salon phone number.

We also wrote a passage from this fake romance novel to put on Reebok’s site.

Reebok made a custom Club C inspired by Cardi’s nails. We released it with the first ever Amazon Alexa shoe drop.

For true Cardi-fanatics, we created unique GIFS to share on social.

For true Cardi-fanatics, we created unique GIFS to share on social.

Reebok_Social_NailedIt_GIF_16x9.gif
rotating-hand.gif
Reebok_Social_ShoeTie_Boomerang_small_50_1x1.gif